AFKLMP Cargo
photography
Category: Film
ING
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Be My Guest
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Burning Daylight
Shot with Virtual Production
Combining different locations, tight time pressure, and strict secrecy, the production of the music video presented an ambitious challenge. “With only three weeks to bring the production to life, constructing various physical sets within that timeframe was impractical and costly,” explains Deniz Alkaç, executive producer at Bruut Amsterdam. To overcome these obstacles, the team turned to virtual production.
Virtual production is a groundbreaking process that merges the physical and digital realms. By seamlessly blending a physical foreground with a photorealistic 3D background, the team achieved stunning visuals. Utilizing giant LED screens, high-resolution backgrounds were projected onto the set, casting an enchanting glow upon the subjects.
This innovative approach enabled the production team to transcend traditional boundaries, resulting in a visually striking experience.
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Ministry of Health, Welfare & Sport
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FNV Young & United
Designed for three different campaign phases and every touchpoint
Bruut Amsterdam’s innovative approach resulted in over 45 unique assets derived from a single integrated production. The assets encompass a diverse range, including captivating photography featuring key visuals, a compelling manifesto film, in-depth interviews, and an array of engaging social media content.
The campaign aims to champion young talent and forge a brighter future. It advocates for equality and security, calling on employers and society as a whole to recognize and support the potential of the younger generation.
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Dutch Association of Notaries
Beyond the office: Life's extraordinary moments
Bruut Amsterdam executed a smart production process, allowing to shoot not only the five storylines but also the campaign photography in just three days.
“The campaign deliberately transcends the confines of the notary’s office, revealing what truly matters: extraordinary and life-changing moments in people’s lives. It showcases that those who practice the notarial profession possess more than just legal expertise. Compassion, empathy, and a human touch are indispensable qualities,” says Iris, creative at Kaliber.”
Dutch Lottery
Crafting concise department snapshots
Nederlandse Loterij embraces a data-driven approach and rapid growth, seeking exceptional talent to join their mission of building a responsible gaming business while supporting athletes in the Netherlands. In today’s competitive job market, the emphasis lies on the profound societal impact they have as a leading gaming provider.
Through visually stunning films, the seamless collaboration between various departments at Nederlandse Loterij is showcased. Each action sets off a chain reaction, resulting in shared success.
Crafting concise snapshots of each department was an exhilarating challenge. Our solution: meticulously recreating them in a captivating studio environment, ensuring a visually striking and unmistakable message.
Randstad
It paints an unusual picture
In 2022, a significant milestone was reached in the job market, as a record-breaking 400,000 job openings became available. The Employee Insurance Agency reported a mere 3.3 percent unemployment rate among the working population. While this development sparked concerns, Randstad recognized it as an exceptional opportunity for employees.
The campaign introduced a fresh perspective, with companies actively seeking talent rather than following the conventional route. Pim Beekman, the head of campaigns at dentsuAchtung!, described it as an engaging and unconventional image, with directors eagerly lining up to fill their vacancies.
To transform this innovative job application process into reality, a digital event was organized, produced by Bruut Amsterdam. Marketing director Nic Huiskes expressed unwavering confidence in its success, affirming that the campaign had indeed struck a chord. Notably, five of the Netherlands’ largest companies, including KLM, KPN, Just Eat, and Dutch Railways, enthusiastically participated in the event.
The New Originals
Breaking free from ordinary, embracing extraordinary thinking
The video unfolds in three essential parts, beginning with a mesmerizing image of a black box gracefully drifting through the air. According to Rutger, the box symbolizes our conventional thinking, representing the hesitation to venture beyond the ordinary.
Shot in diverse video formats, the footage swiftly builds towards a climactic moment, emphasizing the transformative power of deviant thinking. Rutger explains, “As the characters break free from the box, they experience euphoria—a profound sense of joy and happiness that emerges when we shatter our routine patterns.”
The New Originals aims to forge a creative community in Amsterdam, uniting innovative and like-minded individuals through their distinct line of performance wear. By empowering young creatives with their clothing, their mission is to inspire them to unleash their full potential. Rutger reflects, “This project brought together an extraordinary group of individuals, each contributing their unique creative skills, resulting in an amazing outcome.”