From Concept to Production: A Fresh Brand Narrative and Film for Air France KLM Cargo
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In close collaboration with Air France KLM Martinair Cargo, we crafted and produced a brand film aligned with their ‘Here to Connect’ proposition, emphasizing the world’s dependence on logistical, digital, and personal connectivity. We considered Air France KLM Martinair Cargo’s rich heritage while envisioning a sustainable future.
Directed by Timo Ottevanger, this cinematic masterpiece was shot in black and white across Chicago, Paris, and Amsterdam.
This brand film embodies trust, devoid of arrogance, and serves as a poignant testament to Air France KLM Cargo’s indispensable role, often discreet but undeniably vital.
Agency
Bruut Amsterdam
Client
Air France KLM Martinair Cargo
Director
Timo Ottevanger
photography
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FNV Young & United
Samsung
ING
Shot almost entirely at ING's HQ
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In partnership with TBWA/NEBOKO, we have crafted a global employer branding campaign for ING, the largest bank in the Netherlands. TBWA conceived the scripts, and we carefully selected the perfect director for the job: the emerging talent, Geerten Harmens. Our team efficiently managed the entire integrated production, encompassing both film and photography.
Embracing a “can-do” ethos, despite limited resources, we made the creative choice to shoot the films entirely at ING’s headquarters. This allowed us to harness the readily available on-site resources and allocate the budget to further enrich those assets.
With this campaign, ING aims to shine a spotlight on the profound influence its employees exert on both their clients and society.