In partnership with TBWA/NEBOKO, we have crafted a global employer branding campaign for ING, the largest bank in the Netherlands. TBWA conceived the scripts, and we carefully selected the perfect director for the job: the emerging talent, Geerten Harmens. Our team efficiently managed the entire integrated production, encompassing both film and photography.
Embracing a “can-do” ethos, despite limited resources, we made the creative choice to shoot the films entirely at ING’s headquarters. This allowed us to harness the readily available on-site resources and allocate the budget to further enrich those assets.
With this campaign, ING aims to shine a spotlight on the profound influence its employees exert on both their clients and society.
