Reuma Nederland

In collaboration with ReumaNederland and creative agency Jalt, we launched a poignant campaign to make the invisible pain of osteoarthritis tangible.
 
Meet Jill, a young woman whose life is hindered by osteoarthritis, impacting her daily tasks: getting up, dressing, driving, and household chores. These simple activities become painful challenges for those with osteoarthritis, shedding light on their constant pain.