Every student in the Netherlands was invited to join the party. The result? More than 30.000 attendees, the biggest school party ever hosted in the Netherlands.
 
The host of the evening was the comedian and TV presenter Edson da Graça. From the studio he welcomed the students, employees, and visitors via a virtual grandstand (the Green Room). Together they looked back on an eventful school year with a lot of memorable moments.
 
EDSON DA GRAÇA, HOST:
“As a former teacher I still remember how special these last few weeks of the school year were. Waiting together in suspense for the final grades, handing in your books, saying goodbye to the concierge, ending the year with a big party. I commit myself to the latter. Perhaps it’s going to be even better than the original.”
 
TIKTOK CHALLENGE
A school party isn’t a real school party without some dancing. Therefore, the party started on TikTok. Wellantcollege challenged students to post creative dance videos. The best pre-party submissions were chosen as finalists to take part in the live stream. A dance-off during the broadcast determined the winner. The entries can be viewed here.
 
PRODUCTION
Bruut Amsterdam was responsible for the program development, the overarching production, and talent buying. Everything took place in just four weeks; From briefing to completion.
 
REACH
The live stream was viewed by thousands of pupils, parents, and other interested parties. During the live stream more than 25.000 comments were received via the YouTube chat box, which was a real pressure test for our moderators. Within 24 hours the counter had registered 30.000 views on YouTube. On TikTok we have achieved 1 million views so far.
 
The party had also been picked up by both Dutch broadcast media and national newspapers: RTL Nieuws, NOS Stories, NOS Jeugdjournaal, Het Parool, AD, Qmusic and other local media paid attention to WELLANT LIVE.