Collaborating with creative agency Open Now, Bruut Amsterdam embarked on the impactful ‘All against loneliness’ campaign for the Ministry of Health, Welfare and Sport. This Dutch government initiative challenges the perception that volunteering requires extensive time commitments and offers fresh perspectives on how even small gestures can make a significant difference.
Through powerful portraits, we captured the inspiring stories of three remarkable individuals who generously dedicate their time to provide companionship. Meet Marloes (38), who prepares a weekly meal for her neighbor Aad (82); Benthe (25), who encourages young adults to connect offline; and Lily (46), who takes meaningful walks with the elderly.
