We all want to drive safer, cleaner, smarter. Simply because we know that’s the way to go. But it has to be easy. Enter LeasePlan. They put you at the wheel, while taking away the hassle that comes with owning a car. We’re spreading the word, with a dash of humour, by launching ‘What’s your LeasePlan?’

In a collaborative and co-creative effort, Bruut Amsterdam partnered with Cheil Benelux to develop and produce Samsung’s summer campaign. The campaign captures relatable holiday moments that resonate with the entire family, showcasing the versatility of Samsung devices. From tablets, earbuds, watches, to portable solid-state drives, we demonstrate that Samsung devices suit various lifestyles, whether active and outdoorsy or seeking relaxation.
 
Throughout the project, we led a careful selection process, ensuring the best creatives were chosen within budget constraints. Our goal was to streamline production by seamlessly integrating film and photography into a cohesive shoot. Through close collaboration and co-creation, we successfully developed the concept, meeting all campaign requirements.