In 2022, a significant milestone was reached in the job market, as a record-breaking 400,000 job openings became available. The Employee Insurance Agency reported a mere 3.3 percent unemployment rate among the working population. While this development sparked concerns, Randstad recognized it as an exceptional opportunity for employees.
 
The campaign introduced a fresh perspective, with companies actively seeking talent rather than following the conventional route. Pim Beekman, the head of campaigns at dentsuAchtung!, described it as an engaging and unconventional image, with directors eagerly lining up to fill their vacancies.
 
To transform this innovative job application process into reality, a digital event was organized, produced by Bruut Amsterdam. Marketing director Nic Huiskes expressed unwavering confidence in its success, affirming that the campaign had indeed struck a chord. Notably, five of the Netherlands’ largest companies, including KLM, KPN, Just Eat, and Dutch Railways, enthusiastically participated in the event.

The video unfolds in three essential parts, beginning with a mesmerizing image of a black box gracefully drifting through the air. According to Rutger, the box symbolizes our conventional thinking, representing the hesitation to venture beyond the ordinary.

Shot in diverse video formats, the footage swiftly builds towards a climactic moment, emphasizing the transformative power of deviant thinking. Rutger explains, “As the characters break free from the box, they experience euphoria—a profound sense of joy and happiness that emerges when we shatter our routine patterns.”
 
The New Originals aims to forge a creative community in Amsterdam, uniting innovative and like-minded individuals through their distinct line of performance wear. By empowering young creatives with their clothing, their mission is to inspire them to unleash their full potential. Rutger reflects, “This project brought together an extraordinary group of individuals, each contributing their unique creative skills, resulting in an amazing outcome.”

The multi-asset campaign for Videoland was directed by Sjors Baarveld. Bruut Amsterdam collaborated closely with SMP Amsterdam, the music production house, to create a unique composition inspired by ‘Deck the Halls.’
 
Sjors van Drie, Marketing Manager of Videoland at RTL Netherlands, expressed, “December often appears traditional, busy, and perhaps even a bit stressful. Videoland’s role is to provide the necessary relaxation. In this campaign, we showcase different ways to enjoy this festive month. Talents that are typically seen in our diverse content have their own cozy Videoland moments. It’s exactly what we wish for everyone this month.”

Both couples were served the same plant-based menu, with wording tailored to their taste profiles. After revealing that they had eaten the same meal, they were asked if they wanted another date.
 
Among the participants were Drew Miller, a passionate vegan, and Jonathon Charlesworth, a devoted carnivore. Their romantic meal led to an ongoing relationship.
 
While not all couples felt a strong connection, everyone was surprised by the plant-based dishes. Meat-eaters even claimed love at first bite.
 
Joris Philippart, creative director at TBWA\NEBOKO, praised the clients for standing behind an important message: love should not be limited by dietary choices, especially on Valentine’s Day.
 
Laura Iliffe, senior brand manager at The Vegetarian Butcher, emphasized that a plant-based diet can be lifelong, and that love should not be sacrificed over food choices.