Bruut Amsterdam and creative agency Woedend! collaborated to produce three impactful videos: a TV commercial titled ‘What You Don’t See,’ an online video called ‘High/Low,’ and a social experiment that immerses influencers in the effects of Type 1 diabetes. The TV commercial sheds light on the hidden aspects of Type 1 diabetes from the perspective of a partner, earning a nomination for the prestigious ‘Gouden Loekie’ award in 2018, recognizing excellence in television commercials in the Netherlands.
 
Type 1 diabetes affects over a hundred thousand people in the Netherlands, yet its true nature remains unknown to many. According to Medtronic, 80% of the Dutch population lacks a clear understanding of the condition, with a quarter having no knowledge at all.
 
Bruut Amsterdam took charge of the complete production process, conducting an extensive search to find the best creatives for the project prior to production.

For many Dutch children, the adventures of Donald Duck have been a cherished part of their childhood. While the physical magazine has its limitations, like sharing among siblings or having access to only one issue during long journeys, its popularity remains strong.
 
In collaboration with DPG Media, Bruut Amsterdam produced an innovative 360-degree campaign for Donald Duck, reaching audiences nationwide. Our efficient production approach allowed us to capture both the campaign film and photography within just two shooting days.
 
The campaign included a playful TVC, engaging online videos, captivating print ads, and hyper-localized out-of-home ads that creatively incorporated the names of nearby locations, tapping into the world of Donald Duck and resonating with both children and parents across the country.