In close collaboration with Cheil Benelux, we co-created the fireworks campaign for the Dutch government. Our goal was to show young people that safely handling fireworks can be thrilling, not boring.
 
Through careful selection and preparation, we assembled a talented team of creatives within budgetary constraints, while upholding high-quality standards. Director Bram Koopman brought our unique and captivating script to life.
 
Inspired by 80s action hero films, our campaign evokes emotions and highlights the allure of being knowledgeable and in control. It showcases three action perspectives: lighting a firework fuse, wearing fireworks glasses, and maintaining a safe distance.

A team of specialists continuously works to ensure a safe airspace. Product engineers are the driving force behind every successful flight. Cyber specialists provide protection against unwanted external influences. Air traffic controllers steer planes in the right direction. It’s them, who are the driving force behind aviation.
 
LVNL is indispensable for aviation and there’s a lot more to it than people might think; the control tower is just the tip of the iceberg. In order to show the diversity of jobs LVNL has to offer, Bruut Amsterdam collaborated with OddMonks/MediaMonks on a new employer brand campaign: the power behind aviation. The campaign consists of film as well as photography.