In collaboration with TBWA\NEBOKO, we produced a bold TV commercial for Aion Bank, showcasing the burning of money to challenge the status quo. Our goal was to present alternative approaches to high loan interest rates, unproductive savings accounts, and expensive subscriptions.
 
With attention to detail and in close collaboration with TBWA and director Daan Groot, we created an aesthetically pleasing shoot consisting of a single shot, supported by a strong art department. The production, completed within two weeks, adhered to all necessary COVID-19 safety measures, and was executed by the renowned stunt team in the Netherlands for a safe fiery spectacle.