Checking in and out of public transport with your debit card? It’s now a reality!
 
In collaboration with director Bram Koopman and photographer Michelle Secci, we proudly introduced OVpay in the Netherlands. Inspired by the legendary filmmaker Sergio Leone, Bram Koopman’s playful and humorous approach beautifully captures the essence of seamless travel.
 
Together, we crafted an remarkable TVC, online videos, and photographs that are prominently displayed throughout the country in eye-catching OOH advertisements.

Green has a profound impact on your mood and well-being. That’s precisely what we celebrate in Intratuin’s captivating campaign, aptly named ‘Green Happiness.’
 
Infused with the essence of mesmerizing perfume commercials, director Sjors Baarveld masterfully created a vibrant and modern portrayal of a spring-inspired film.

In close collaboration with Cheil Benelux, we co-created the fireworks campaign for the Dutch government. Our goal was to show young people that safely handling fireworks can be thrilling, not boring.
 
Through careful selection and preparation, we assembled a talented team of creatives within budgetary constraints, while upholding high-quality standards. Director Bram Koopman brought our unique and captivating script to life.
 
Inspired by 80s action hero films, our campaign evokes emotions and highlights the allure of being knowledgeable and in control. It showcases three action perspectives: lighting a firework fuse, wearing fireworks glasses, and maintaining a safe distance.

A team of specialists continuously works to ensure a safe airspace. Product engineers are the driving force behind every successful flight. Cyber specialists provide protection against unwanted external influences. Air traffic controllers steer planes in the right direction. It’s them, who are the driving force behind aviation.
 
LVNL is indispensable for aviation and there’s a lot more to it than people might think; the control tower is just the tip of the iceberg. In order to show the diversity of jobs LVNL has to offer, Bruut Amsterdam collaborated with OddMonks/MediaMonks on a new employer brand campaign: the power behind aviation. The campaign consists of film as well as photography.

In collaboration with creative agency Megawatt, Bruut Amsterdam created and produced the campaign ‘Mijn Wereld’ for Sectorinstituut Transport & Logistiek (STL).
 
The campaign aims to inspire a young target audience (Generation Z) to consider a career in the sector, as there are numerous job opportunities available. However, this industry often fails to capture their imagination or attract their interest.
 
To ignite their imagination, we developed and produced a campaign that speaks the language of the target audience and showcases the impact of transport and logistics.

Dementia is the fastest growing cause of death in the Netherlands. Although the disease is widely known, people often have no clue what the signs are and what they can do to help. This campaign shows how people with dementia are confronted with reality.

Earlier this year, the Ministry of Defense started a new campaign: Generation D. The campaign has a more inclusive tone, focused on conveying the values of Defense. The main goal of this campaign is to show that working at Defense requires a different kind of mindset than you might initially expect. This way, Defense hopes to attract people from all kinds of backgrounds.
 
Creative agency Steam asked Bruut Amsterdam to shape one of those values: adventure. In three videos we show that the adventurous mindset of young people resonates with the world of the Ministery of Defense. The production took place in Curaçao.

Bruut Amsterdam produced the online videos, in which precursors on the way to a smoke-free generation are highlighted, as well as stories about how our world has already been changing: How bus stops become smoke-free, as well as sports fields and general medical practices.
 
Thanks to the close relationship with Jalt, a smart production was made possible – in which footage from two different production companies were combined into one brand new TV commercial. Menno Koop was responsible for the shots of ‘the past’, whereas Bruut Amsterdam delivered shots of the ‘present’ and the ‘evidence’: People who have seen the world change under their own eyes.
 
The smoke-free movement grows from an increasing awareness of the dangers of smoking. ‘Because whether you are a smoker or not, everyone agrees: no one wants children to smoke.’ Based on this conviction, more and more parties are joining the Smoke-Free Generation. More and more places are becoming smoke-free and cigarettes are sold in fewer places.

Stress, prestatiedruk, burn-outklachten. De zorgen van de gemiddelde student gaan lang niet meer alleen over tentamens en lauwe pils. Een groep van maar liefst één miljoen studenten gaat gebukt onder de gevolgen van het leenstelsel, dat in 2015 door het kabinet-Rutte II werd ingevoerd.
 
Valentijn van den Heuvel is filmmaker in opleiding bij productiehuis Bruut Amsterdam én student. Hij behoort zelf tot de zogenoemde ‘pechgeneratie’ en maakte in aanloop naar het #compensatieprotest op 5 februari 2022 een protestfilm over de leenstelselproblematiek bij zijn medestudenten.

We all want to drive safer, cleaner, smarter. Simply because we know that’s the way to go. But it has to be easy. Enter LeasePlan. They put you at the wheel, while taking away the hassle that comes with owning a car. We’re spreading the word, with a dash of humour, by launching ‘What’s your LeasePlan?’