Working at the ministry of Defense requires a different kind of mindset than you might expect.
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Earlier this year, the Ministry of Defense started a new campaign: Generation D. The campaign has a more inclusive tone, focused on conveying the values of Defense. The main goal of this campaign is to show that working at Defense requires a different kind of mindset than you might initially expect. This way, Defense hopes to attract people from all kinds of backgrounds.
Creative agency Steam asked Bruut Amsterdam to shape one of those values: adventure. In three videos we show that the adventurous mindset of young people resonates with the world of the Ministery of Defense. The production took place in Curaçao.
