FNV Young & United

Empowering young workers, tackling pressing challenges

Bruut Amsterdam proudly presents the impactful #ZieOns campaign, produced in collaboration with Social.Inc and FNV Y&U. Designed to level the playing field for young individuals entering the workforce, it addresses the pressing challenges faced by the emerging working generation.

Obstacles such as unfair contracts, employment discrimination, and a scarcity of affordable housing hinder the untapped potential of young people (17-34 years old) in addressing the issues of an aging society. Through a compelling film, the campaign provides a platform to amplify the aspirations and concerns of an entire generation, advocating for equality and security.

Client

FNV Young & United

Agency

Social.Inc

Director

Joost van Deijzen

Empowering young workers, tackling pressing challenges

Client

FNV Young & United

Agency

Social.Inc

Director

Joost van Deijzen

Designed for three different campaign phases and every touchpoint

Bruut Amsterdam’s innovative approach resulted in over 45 unique assets derived from a single integrated production. The assets encompass a diverse range, including captivating photography featuring key visuals, a compelling manifesto film, in-depth interviews, and an array of engaging social media content.

The campaign aims to champion young talent and forge a brighter future. It advocates for equality and security, calling on employers and society as a whole to recognize and support the potential of the younger generation.