Medtronic

Bruut Amsterdam and creative agency Woedend! collaborated to produce three impactful videos: a TV commercial titled ‘What You Don’t See,’ an online video called ‘High/Low,’ and a social experiment that immerses influencers in the effects of Type 1 diabetes. The TV commercial sheds light on the hidden aspects of Type 1 diabetes from the perspective of a partner, earning a nomination for the prestigious ‘Gouden Loekie’ award in 2018, recognizing excellence in television commercials in the Netherlands.
 
Type 1 diabetes affects over a hundred thousand people in the Netherlands, yet its true nature remains unknown to many. According to Medtronic, 80% of the Dutch population lacks a clear understanding of the condition, with a quarter having no knowledge at all.
 
Bruut Amsterdam took charge of the complete production process, conducting an extensive search to find the best creatives for the project prior to production.