Super Supplementen
Real health starts with real food. To convey this message we teamed up with Buutvrij for Lidl to introduce Super Supplements. Starring Tell Sell and fitness guru Tony Little who reminds us of the ultimate power food: everyday fruit and veggies.
Lidl Nederland
Buutvrij for life
Social
We live in a world where shelves are overflowing with supplements, pills, powders, and gummies promising health in a capsule. But here’s the truth: most of what we really need is already in front of us. Fresh fruits and vegetables are packed with the same vitamins and minerals, delivered in the natural balance our bodies actually recognize and use. To address this we went back to the 90s and introduced the audience to Super Supplements.
When it comes to over-the-top enthusiasm for “quick fixes,” no one embodies the world of supplements quite like fitness guru Tony Little. His iconic energy, trademark ponytail, and infomercial legacy make him the perfect tongue-in-cheek match for Super Supplements. He doesn’t just sell a product he sells a lifestyle, and that larger-than-life persona is exactly what makes this campaign impossible to ignore.