Asito
Mooooooi. That perfectly sums up our mood during this employer branding campaign created together with our friends at Kaliber for facility services company Asito. By blending social-native intros with a sleek commercial look and feel, we highlighted the deeply satisfying feeling of cleaning.
To launch Asito’s employer branding campaign “No work more beautiful than cleaning,” we produced three main films, each centered on a specific cleaning action, from polishing windows to scrubbing floors. The campaign highlights the pride, satisfaction, and essential role of cleaners in schools, hospitals, and offices, making the profession more attractive to a wider audience.
Developed together with agency Kaliber, it taps into the universal appreciation of cleanliness and the viral popularity of cleaning content on social media. Everything was shot in just one day, with our team also handling the photography production and adding animated lettering that mirrored the cleaning actions portrayed.
"Geen mooier werk dan schoonmaakwerk"