The Florals
Over 200 years ago in Köln, Germany people didn't know they were creating history. Eau de Cologne was born with 4711 and in this day and age it's still more than alive. The Original evolved over the years which results in a wide product line today. We created the overall content strategy and the campaign for 4711 The Floral Collection.
At the heart of this mosaic, multi-asset campaign lies the fresh, floral product range designed for young to middle-aged women, tastemakers and those aspiring to be. In total, we created eight short-form commercials with unique storylines, along with eight product videos and product photography captured in the same settings as the films. The result: a cohesive visual world seamlessly aligned with the essence of 4711.
Beyond content strategy, concepting, and full content production, we also managed distribution. The campaign’s primary goal was to elevate brand and product awareness in the Benelux. With over 70 deliverables, we rolled out assets across Instagram, TikTok, YouTube, and Facebook, supported by a substantial media budget, driving both brand lift and sales growth throughout the region.