Weetlust

We believe in the power and impact of documentaries. They not only broaden your horizon, they also introduce you to other people, countries and cultures. It enables (young) people to see things from different perspectives. And that's what the partnership between Deloitte and IDFA is all about.

[BRANDS]

Deloitte
IDFA

[PARTNERS]

Tim & Daan

[Category]

Commercial

[The project ]

When you grow up, you are curious about everything. That's called 'Philomathy', or ‘Weetlust’ in Dutch. The definition lays at the base of the cinema commercial created in collaboration with creative duo Tim and Daan. The goal? Raise awareness of the partnership between Deloitte and IDFA and ensure that every kid has the equal opportunity and access to watch documentary.

Did you spot all the round shapes? It was a detail that was really important to incorporate into the commercial, because of the dot in Deloitte logo.

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