Welkoop

In collaboration with creative agency Persuade, we shot the online campaign for Welkoop, starring adorable Labrador Philou and a CGI cheeseburger.

[Brand]

Welkoop

[Category]

Retail

[Partner]

Persuade

[The project]

In the commercial film and photography assets, we presented a scenario that every dog owner can relate to: you’re at a gathering or having dinner, and your dog is begging for a tasty treat. However, instead of a typical Dutch cheese snack or a slice of sausage, the owner offers the dog a full hamburger.

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The CGI cheeseburger featured in the commercial was created by our Motion Graphic Designer, Mario. By recording all the elements separately and designing the burger in 3D, we had complete control over crafting the perfect shot of the most mouthwatering burger. According to Mario, combining his love for dogs, food, and 3D made this project an absolute joy to work on. And don’t worry—the burger didn’t end up in the belly of labrador Philou.

 

 

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This creative concept, developed by Persuade, immediately underscores the key consumer message: you wouldn’t give your dog a burger, would you? By adopting the owner’s point of view, the campaign ensures that the dog’s adorable, pleading expression is front and center, making the message even more compelling.