Gaat het nou weer over het weer?
We love to talk about the weather—but do we truly realize how extreme it’s already become? Or how much worse it could get? In a time of news fatigue and information overload, climate prevention isn’t exactly a headline-grabber. That’s why, in this campaign, we turn to surrealism and absurdity to cut through the noise—making the impact of extreme weather not just visible, but impossible to ignore.
Rode Kruis Nederland
Non profit
On average, we spend four months of our lives talking about the weather. It influences how we plan our days, how we feel, and it often shapes our conversations with others. But there’s a more important kind of weather we should be talking about: extreme weather. Instead of just chatting about rain or sunshine, we need to focus on what causes extreme weather—and how we can prevent its consequences. We developed a multi asset campaign to raise awareness of this issue and created content to inform audiences about the Red Cross’s solutions.
To make sure the campaign stood out both online and offline we created the “Extreme Weather Machine” operated by the Red Cross’s youngest ambassador who speaks on behalf of the next generation. It’s a striking device built with cinematic special effects gear that simulates the kinds of extreme weather the Red Cross helps communities prepare for, from floods to fierce storms. A powerful, hands-on wake-up call.
To deepen the message, we paired this surreal, attention-grabbing experience with layered storytelling: a vox-pop series and off-channel collaborations with creators and ambassadors that spotlight both the urgency of the issue and the solutions the Red Cross offers.
“As the Red Cross, our goal with this campaign was clear: to raise awareness of how we work together to strengthen communities against the impact of extreme weather.”
