The Next Generation

At Feyenoord legacy isn’t told, it’s mimicked. Boots laced the same way. A celebration copied to perfection. A look, a pause, a turn on the ball studied like gospel. Every generation of players unknowingly scripts the dream for the next. In our latest commercial for House of Sports we capture that silent transfer of inspiration: how today’s heroes shape tomorrow’s legends.

[Brand]

MediaMarkt
TCL Electronics
Feyenoord

[Partner]

House of Sports

[Category]

Retail

[The project ]

Magic happens! Both on the pitch and in the living room.The heroes of De Kuip continue to inspire the next generation, and we brought that iconic stadium feeling closer than ever before. In a collaboration between House of Sports, MediaMarkt, TCL Electronics, and Feyenoord, we set out to reach fans who aren’t able to experience the game live in the legendary stadium by inviting them to watch from the comfort of their own homes, on a state-of-the-art TCL screen.

In this multi-asset campaign, young fans mirror their Feyenoord heroes with the same flair, fire, and determination. They’re not just playing football, they’re living it.Developed by House of Sports, the creative concept captures that raw emotion and adrenaline, allowing viewers to feel it right from their living rooms. With a TCL screen, every match becomes an immersive experience as if you’re right there in De Kuip.

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