Between Heaven and Sea
We often think of fragrance as something invisible. But what if it could be felt like the breeze before a storm, or the salt of the sea on your skin? For the launch of Tom Tailor Fragrances in the Benelux, we created a sensory and dreamlike campaign that captures scent through visual poetry. A moment of softness in a world that rarely slows down.
Tom Tailor Fragrances
Mäurer & Wirtz
Retail
Tom Tailor Fragrances brings the spirit of casual lifestyle into the world of scent, approachable, authentic, and effortlessly stylish. In partnership with Mäurer & Wirtz, the brand evolves beyond fashion into a full sensory experience, translating its down-to-earth identity into fragrances that feel modern, natural, and emotionally resonant. With a focus on accessibility and European expansion, Tom Tailor Fragrances is not just selling scents, it’s building a lifestyle that can be seen, worn, and now, felt.
The Netherlands is defined by its expansive skies and restless seas, timeless, iconic landscapes that have stirred the imagination of Dutch masters for generations. In this campaign, we drew on those natural elements not simply as a backdrop, but as a metaphorical mirror for the emotional terrain between two characters: him and her.
Their connection isn’t told through dialogue or exposition, but through fragments: a glance, a touch, a pause. These subtle, fleeting gestures echo the unspoken intensity of nature itself, moments that feel raw, tender, and deeply human. Like the shifting sky or the pull of the tide, their story is intuitive rather than logical, a feeling that resists explanation but lingers in memory. By grounding the narrative in such elemental beauty, we aimed to evoke an emotional world that’s at once intimate and vast, where love, longing, and presence are sensed more than spoken.
To support the launch, we developed a fully integrated content suite designed to bring the campaign to life across every touchpoint. At the heart of it was a 45-second hero film: cinematic centerpiece capturing the emotional tone and visual poetry of the concept. This was complemented by a series of short-form social edits, each tailored for different platforms such as Meta, YouTube and TikTok, and optimized for attention, placing greater emphasis on product storytelling within the same visual universe.
We also produced a cohesive set of branded lifestyle and product photography, created for use in both e-commerce and retail environments, ensuring consistency from screen to shelf.
Beyond creative production, we led the end-to-end campaign distribution across all online channels. From planning media flights to optimizing content rollout, we ensured the softness, emotion, and visual integrity of the campaign translated across formats, whether in paid social or owned brand channels. This unified approach allowed for strategic storytelling that was both wide-reaching and deeply consistent, delivering a seamless brand experience at every stage of the customer journey.
