Samen MAX

This commercial emphasizes various recognizable themes related to the holiday season, such as togetherness, combating loneliness, family, and coziness. These themes align with the values of MAX and also highlight its diverse programming.

[Brand]

Omroep Max

[Category]

Broadcasting

[The project]

Welcome to the coziest and warmest family in the Netherlands: Omroep MAX, where everything is possible, and everyone looks out for one another. In the commercial, MAX invites viewers to join the family by offering both a literal and figurative glimpse into the bustling kitchen.

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The commercial is set in the kitchen—the heart of the home, where family traditions, roles, and values naturally come together during the holidays, all centered around preparing the most important event of all: Christmas dinner. And so it is with MAX.

Through the (non-verbal) performances of the MAX ambassadors, these themes are brought to life in a human and authentic way, creating relatable moments that viewers are likely to experience themselves during the holiday season. By adding a generous touch of accessible humor, MAX positions itself as one of the most “gezellige” (cozy) and loving families in the Netherlands.

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The MAX ambassadors move like dancers in a seamless choreography, with handheld camera work and dynamic editing enhancing the flow and capturing the rhythm of the MAX family.