Mentos Grote Prijs van NL
The social-first music talent competition is back this year, and we’re excited to handle its online presence. From content strategy to producing the series “Upcoming” and “Talents of 2025” we ensure each talent shines on stage and online.
Mentos Grote Prijs van Nederland
Social
Stichting Mentos Grote Prijs van Nederland
DPG Media
StudioM
Perfetti van Melle
The Mentos Grote Prijs van Nederland has been a true staple since the 80s. Dutch artists like Eefje de Visser, Typhoon, and Brainpower have previously won the award, and this year’s competition is once again packed with musical talent — from indie bands to hip-hop collectives.
In the four-part series “Upcoming,” artistic director of MGPNL and former winner Glen Faria joins host Eva Koreman as they talk to inspiring artists and industry experts. Because in 2025, being an artist is about much more than just playing an instrument or writing a song. They cast the net wide and share all the ins and outs of the music industry.
Alongside the series, we collaborated with the talents to create behind-the-scenes content, challenges, and introduction videos. In addition, we enhanced the overall visual look and feel, translating it into every asset through carefully curated colors and graphics.
