Komt goed
For insurance broker Acrisure, we developed a character-driven campaign introducing ‘Koos Risicoloos’. She is a pragmatic risk management specialist who navigates any challenge with her down-to-earth philosophy: “Komt goed.”
Acrisure
Insurance
While we can't predict the unexpected, we can certainly prepare for it. As a dedicated insurance broker, Acrisure doesn't just sell policies; they partner with you to build financial resilience and peace of mind, ensuring that a simple accident never means the end of a business.
Enter the ‘Komt goed’ campaign. We developed a strategic, dual-purpose concept designed to drive both business development and employer branding. This resulted in a comprehensive suite of assets: 4 hero videos, 3 USP-focused clips, 3 key visuals and 2 dedicated employer branding stories.
The insurance industry is often perceived as complex and heavy. To break through the jargon, we embraced an unexpectedly lighthearted, slightly absurdist approach to humor. This creative direction allowed us to take high-stakes, serious situations and make them highly relatable and digestible, without ever losing sight of their underlying importance.
The result? A versatile array of impactful assets that speak directly to diverse business verticals. Beyond driving business goals, the campaign successfully highlights the human side of Acrisure, proving it to be a dynamic, vibrant and exciting place to build a career.
