Anoniem, niet alleen

The campaign centers on real-life stories of women who have turned to Stichting Beschermde Wieg for support, showcasing the essential aid the foundation offers. It brings to light the circumstances of women facing unplanned pregnancies as a result of abuse or harmful relationships, who feel trapped and isolated due to fear, shame, or societal pressure.

[Brands]

Stichting Beschermde Wieg

[Category]

Non-profit

[The project]

To create awareness for Stichting Beschermde Wieg, we collaborated on a powerful online campaign titled ‘Anoniem, niet alleen’. This campaign sheds light on the critical, low-threshold, and anonymous support the organization offers to women facing unplanned pregnancies, who often cannot access traditional care due to unsafe or vulnerable circumstances.

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Every year Stichting Beschermde Wieg is making a difference in the lives of over 1.750 women. Through two emotionally charged campaign videos, we tell the stories of two of them. ‘Wendy’ (Camilla Meurer) is depicted as heavily pregnant and about to give birth in her car, alone in an empty parking lot, while ‘Amira’ (Sonia Eijken) hides her growing belly out of fear of rejection and judgment from those around her.

The result is a thought-provoking series of videos that amplify the voices of women who often go unheard, reinforcing the foundation’s mission to provide anonymous, non-judgmental support and reminding those in need that help is always available.