Charms

For the Y2K-inspired jewelry brand Charms, we developed a refreshed communication strategy, along with a new logo, visual identity, and a playful how-to animation video.

[Brand]

Charms

[Category]

E-commerce

[The project]

Charms came to us with a challenge: their brand image felt outdated and no longer resonated with their global Gen Z audience. They asked us to give it a fresh, modern update. We began by developing a new communication strategy and visual identity. From there, we kicked off production with a 3D animated explainer. The result? A shiny, polished video that perfectly showcases what Charms is all about.

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This animation was brought to life by our Motion Graphic Designer, Mario. He had one of these bracelets as a kid, so working on this felt like a little love letter to those fun childhood memories.

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