Rabobank
On my way to Rabobank! Real colleagues, real personalities and the everyday moments that make work feel a lot less like work. From crushing your manager at foosball to heading out for a well-earned domibo.
Rabobank
Kaliber
Employer Branding
On my way to Rabobank! Real colleagues, real personalities and the everyday moments that make work feel a lot less like work. From crushing your manager at foosball to heading out for a well-earned domibo.
For this campaign, we teamed up with our friends at Kaliber to bring their ‘OMW to…’-concept to life, using six Rabobank employees as the main characters. Each film takes a familiar workplace moment and gives it a playful twist: preparing to take on your manager at foosball, ordering coffee in sign language, switching from your professional work outfit to beach mode, finding a moment of zen, bringing main character energy to your first day, or getting ready to join the domibo.
To keep the content genuinely social native, we worked with Gen Z colleagues to find real examples and develop scripts rooted in their personalities, experiences and sense of humour. The result is six short-form films, designed for social, accompanied by campaign photography and cutdowns.