Bits of Naaz
A coming-of-age series that captures the journey of Dutch-Kurdish artist 'Naaz' as she produces her latest album with the help of the innovative Dyson Zone headphones.
Dyson
Documentary
In 2023 Dyson launched their first ever lifestyle product: the Dyson Zone, futuristic headphones with air-filtering capabilities. To boost brand appreciation and preference among millennials and Gen Z, we documented Naaz's process of writing, producing, and performing and performing songs from her latest and most personal album yet, ‘Naaz by Naaz.’
To launch the collaboration and kick off the campaign, we produced an influencer PR event at Dyson’s Amsterdam flagship store, featuring an intimate performance by Naaz. In addition to the creative concept, we crafted a platform-specific media strategy utilizing Naaz’s social channels. The three main episodes premiered on her YouTube channel, while extended scenes, trailers, and cut-downs were strategically pushed on Instagram and TikTok to engage the target audience.
Naaz' boundless enthusiasm and creativity produced a unique sound and a beautifully captured portrait.