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A narrative-driven employer branding campaign that follows three real employees, capturing the true versatility and impact of their daily work at Rabobank.
[The project]
The campaign centers around Karel, Raghu, and Elanor, capturing them in both their professional environments and personal lives. A key focus of the production was seamlessly integrating Rabobank’s existing brand identity, allowing the individuals to naturally interact with the visual design. This is further elevated by dynamic visual transitions that fluidly bridge the gap between their work and private worlds.
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