Qmusic
Summer love. We’ve all felt it. That lightness, the spark, the way music seems to soundtrack every look, every moment. For Qmusic, we tapped into that feeling to launch their biggest summer activation: the Q Beach House 2024.
Qmusic BE
Radio & TV
Every summer Qmusic brings the heat to the Belgian coast with its Qmusic Beach House. To promote the event we told a romantic fictional narrative about two young lovers; subtle, dreamy, and designed to emotionally guide viewers past every facet of the activation.
To achieve this, we approached the campaign more like a film than a traditional advertisement. Shot on 16mm in a real, sun-drenched beach setting, the visuals feel warm, radiant, and tangible. A documentary-style backdrop blends seamlessly with scripted intimacy, enhancing the realism and deepening the emotional impact.
The film is underscored by a bespoke cinematic version of a current Qmusic hit. Familiar, yet reimagined. Paired with the imagery, everything builds toward a single moment. A breathless beat of connection.
