Ministry of Infrastructure and Water Management

In close collaboration with Cheil Benelux, we co-created the fireworks campaign for the Dutch government. Our goal was to show young people that safely handling fireworks can be thrilling, not boring.
 
Through careful selection and preparation, we assembled a talented team of creatives within budgetary constraints, while upholding high-quality standards. Director Bram Koopman brought our unique and captivating script to life.
 
Inspired by 80s action hero films, our campaign evokes emotions and highlights the allure of being knowledgeable and in control. It showcases three action perspectives: lighting a firework fuse, wearing fireworks glasses, and maintaining a safe distance.