Social content

Experience the funniest Reels and TikToks from talented creators, captivating ASMR cooking videos, and more. Each Lidl asset ensured a boost in brand appreciation, engagement, and growth.





[The project]

For Lidl, we produced various videos, ranging from dedicated campaigns as 'Vier de lente' with chef Sandra Ysbrandy, 'Safari Mini's', 'UEFA EURO 2024, to a full musical production for the quintessentially Dutch 'Stamppotweken.' In addition, we created daily native Reels-content showcasing Lidl's diverse product range.

To enhance the versatility of the organic content we worked with over 50+ various (micro) creators to create unique assets, both off-handle and on-handle.

In terms of paid advertising campaigns focusing on branding and performance, Lidl was the first test case for Bruut’s Video Performance ScoreĀ© (VPS). Based on a number of relevant video and performance metrics from paid ads, each video is given a score between 1-10. Based on the score of videos, we knew better what to do and what not to do for subsequent campaigns.

As we get how the world of social content works, the project not only highlighted our creativity but also significantly enhanced Lidl's online presence in a short period of time.