De Jeugd heeft de toekomst
In this futuristic four-part reality series we had the honor of accompanying musical icons "De Jeugd van Tegenwoordig" on a cross-country journey in the electric KIA EV6.
KIA
De Jeugd van Tegenwoordig
Social series
As musicians who have impacted the Dutch charts for good, icons Pepijn, Olivier and Fred (a.k.a. Faberyayo, WiWa and Vjeze Fur) have represented and inspired the whole millennial generation for more than 17 years. But their influence has grown even more significant leading them to be seen as true pioneers and game changers, and that’s exactly why we paired them with KIA and their EV6.
Beyond simply introducing this innovative car model, our creative campaign was designed to raise awareness, generate leads, and prompt audiences to schedule test drives through a bespoke audio tour. The campaign was further bolstered by strategically placed OOH billboards along highways.
The campaign culminated in a remarkable achievement: all test drives were fully booked, and eventually, the KIA EV6 completely sold out in the Netherlands.
