Bewust Bestuurd

Eye-tracking experiments, expert insights, and dynamic, school-inspired graphic sequences—this infotainment series has it all, offering a captivating blend of science and storytelling.

[Brands]

Interpolis

[Partners]

Glasnost
disxt
team5pm

[CATEGORY]

Campaign

[The project]

'Bewust Bestuurd' explores how the brain influences our behavior in traffic through technological and psychological experiments, with the ultimate goal of raising awareness about various prevention methods to ensure a safer traffic environment in the future.

Next to emphasizing the importance of mindful driving, Interpolis aimed to showcase their latest car insurance, ‘AutoBewust,’ to the target audience of 25-to 44-year-olds who may not be as conscious about their driving habits. To achieve this, we also crafted an engaging online (cinema) commercial, striking key visuals, how-to explainer videos, and multiple social assets for Instagram and YouTube.

Bewust Bestuurd' host and mind aficionado, Victor Mids, incorporated interactive experiments into the episodes to assess the viewer's reaction speed, attention span, and memory.

[]

Results

+13%

BRAND CONSIDERATION

+23%

BRAND MEMORY

7.5

OVERALL AUDIENCE VALUE

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