Burning Daylight
Shot with Virtual Production
Combining different locations, tight time pressure, and strict secrecy, the production of the music video presented an ambitious challenge. “With only three weeks to bring the production to life, constructing various physical sets within that timeframe was impractical and costly,” explains Deniz Alkaç, executive producer at Bruut Amsterdam. To overcome these obstacles, the team turned to virtual production.
Virtual production is a groundbreaking process that merges the physical and digital realms. By seamlessly blending a physical foreground with a photorealistic 3D background, the team achieved stunning visuals. Utilizing giant LED screens, high-resolution backgrounds were projected onto the set, casting an enchanting glow upon the subjects.
This innovative approach enabled the production team to transcend traditional boundaries, resulting in a visually striking experience.
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